Team Agile Formats

The Agile Formats team within Program Area 3—Science Communication, Agile Formats, and Library Services—started in 2026 as part of the institute’s strategic development. As a service- and knowledge-transfer-oriented unit, the team develops and supports innovative working formats that combine scientific expertise, interdisciplinary exchange, and societal knowledge transfer.

Working closely with the scientific program areas, the team designs and organizes formats such as Research Clinics, Sprints, and other collaborative and innovative working and knowledge-transfer settings. The goal is to make our scientific findings accessible to various target groups, including the scientific community as well as stakeholders from politics, the (media) industry, civil society, and professional practice.

The team is responsible for planning, facilitating, implementing, and following up on agile formats. This includes engaging external experts, developing working materials, and documenting and synthesizing the results. A particular focus is on communicating insights from these formats in a way that is tailored to the target audience and making them accessible through various media and knowledge transfer formats.

Through evaluation, feedback, and continuous improvement, the team helps to sustainably embed agile working methods at the institute and create new spaces for interdisciplinary collaboration, knowledge transfer, and societal impact.

Overview

Last update: 24.09.2026

Blog Articles, News, Projects, Publications, Podcast Episodes

Ein Mensch stützt seinen Kopf an einem Tisch auf seinen Laptop für eine Pause.
Interview on NDR Info

News Fatigue—What Happens in the Brain?

An increasing number of people are avoiding the news, at least occasionally. In an NDR Info interview about news fatigue, Julia Behre explains why this is happening and how newsrooms can address the issue. The segment was part of the program "Wissen" [Knowledge].

Cover der Zeitschrift der Leibniz Gemeinschaft - Ausgabe 2/2026 zum Thema "Medizin"
Click Consultation

Consultation with Dr. Insta

The latest issue of the Leibniz Association’s magazine, which is part of the Science Year 2026, focuses on the topic of “Medicine.” Claudia Lampert, head of the Health Communication research group at the HBI, is interviewed about health influencers.

Blätter und bunte Zettel mit den Ergebnissen der Arbeiten von Gruppe 4, Gruppe 2 usw.
Article on the Media Research Blog

How Politically Empowered Do Young People Feel?

In a current project by Leonie Alatassi, students explore what political participation means to them, how it can be encouraged, and what barriers stand in the way. The first workshops show that many young people are eager to get involved. However, they need not only information, but also concrete support and opportunities to try things out and gain experience.

Bild aus der Research Clinic: eine Gruppe Menschen sitzt im Kreis und diskutiert
Report from the Research Clinic

Hype vs. Doom – How Can AI Reporting Become More Nuanced?

Public debates about AI often oscillate between technological utopianism and dystopian visions of the future. How can journalists report on a topic that is both ubiquitous and difficult to grasp in a nuanced and balanced way? A Research Clinic at the HBI explored the challenges of reporting on AI and discussed possible ways to address them.

Cover
Open Access Publication

German Public Broadcasting Corporations in the Age of Streaming Platforms and AI

In her Friedrich Ebert Foundation publication project, Magdalena Stratmann describes how public service broadcasting in Germany addresses the challenge of fulfilling its legal mandate amid drastically changed conditions in the digital information ecosystem.

Cover der Studie
Recently Published!

Exploring GPT Representation of Journalistic Culture

The study by Prof. Dr. Wiebke Loosen et al. examines how large language models (LLMs) such as ChatGPT can reflect journalistic value systems. To this end, the GPT-4o model was asked to answer questions from the “Worlds of Journalism Study,” which explores perceptions of journalistic roles, theories of knowledge, and ethical principles.

Historische Aufnahme des hr-Funkhauses am Dornbusch aus den 50ern
Media History Project

The History of the Regional Public Broadcasting Corporation of the Federal State of Hesse in the Postwar Period

In January 2029, the Regional Public Broadcasting Corporation of the Federal State of Hesse (Hessischer Rundfunk) will celebrate its 80th anniversary. To mark the occasion, Dr. Hans-Ulrich Wagner is conducting scholarly research on its origins. His research focuses specifically on corporate history, personnel decisions, and programming policy in the postwar period.

Kira Thiel (rechts) im Gespräch mit KiKa-Moderator Tim (links)
Interview on KIKA

WhatsApp Under Review for Children and Teens

On the KiKA show Team Timster, Kira Thiel answers children's and teens' questions about WhatsApp. She explains why there is a minimum age requirement for WhatsApp and how to deal with stressful messages.

Ein Mädchen sitzt mit Kopfhörern und schaut in ein Handy
Research Overview #UseTheNews

Young People’s Use of Information and Information Literacy Skills

Six years of research from the #UseTheNews project demonstrate that young people's formation of information and opinions is a complex and diverse process that is strongly influenced by digital platforms. Journalism and education should design offerings for young people that are equally diverse. An overview of the research is available online in German.

Stethoskop auf einem Smartphone
Apotheken Umschau Podcast

Medfluencers, Credibility, and Squandered Trust

How reliable is health information from medfluencers on TikTok, Instagram, or YouTube? Claudia Lampert discusses this topic on the Apotheken Umschau podcast, which translates to "A Dose of Knowledge." The discussion stems from an experiment conducted by YouTuber Marvin Wildhage, in which a medfluencer picked up on a made-up disease—despite it being an obvious hoax.

Cover Arbeitspapier Nr. 84
Brief Report in English

Babies and Toddlers in Monetised Social Media Profiles

Stephan Dreyer, Claudia Lampert, and Kira Thiel published an English summary of their study on babies and toddlers in family-influencing content. They present their findings on how babies and toddlers (ages 0–5) are depicted in German-language, commercially oriented social media profiles on Instagram, TikTok, and YouTube.

Referent*innen und Panelteilnehmer*innen des 16. Hamburger Mediensymposiums
Recording of the 16th Hamburg Media Symposium

Where Search and AI Converge—and the Media Might Fall Silent

Search engines are becoming answer engines, which is changing the rules of the digital information ecosystem. New models are needed for public debate and regulation. However, both research and legislation are under increasing time pressure due to the rapid development of AI. Wolfgang Schulz drew this conclusion at the close of the 16th Hamburg Media Symposium. The TIDE recording is now available online.

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