{"id":2300,"date":"2024-06-27T21:27:51","date_gmt":"2024-06-27T19:27:51","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-competence&p=2300"},"modified":"2026-09-16T12:39:05","modified_gmt":"2026-09-16T10:39:05","slug":"competence-area-health-communication","status":"publish","type":"hbi-competence","link":"https:\/\/newws.leibniz-hbi.de\/en\/research\/pa1\/health-communication\/","title":{"rendered":"Health Communication"},"content":{"rendered":"

What role do digital media play in health-related behaviour? How can communication science contribute to improving health communication?<\/p>\n

The \u201cHealth Communication\u201d research group focuses on changes in health-related communication processes in the context of ongoing digital transformations. It examines health-related communication phenomena in digital environments\u2014ranging from health and \u201csickfluencers\u201d on social media, health apps, serious games, and games for health, to the use of AI-supported applications in healthcare settings.<\/p>\n

The focus is on the effects of these developments on health-related communication processes. This includes, among other things, questions regarding the influence of these technologies on trust in health-related information, the attribution of medical expertise, the quality of the doctor-patient relationship, and health-related attitudes and behaviors\u2014for example, with regard to processes of shared and informed decision-making.<\/p>\n

In addition, the research group examines the health-related function of automated communication (e.g., chatbots) and the question of how this affects mental health\u2014particularly among adolescents and young adults.<\/p>\n

Head of the research group: Dr. Claudia Lampert<\/a><\/p>\n","protected":false},"featured_media":2275,"template":"","class_list":["post-2300","hbi-competence","type-hbi-competence","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHealth Communication - Leibniz HBI<\/title>\n<meta name=\"description\" content=\"The competence area researches the role of media in individual health behaviour and how health communication can be optimized through knowledge of communication science.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/research\/pa1\/health-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health Communication\" \/>\n<meta property=\"og:description\" content=\"The competence area researches the role of media in individual health behaviour and how health communication can be optimized through knowledge of communication science.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newws.leibniz-hbi.de\/en\/research\/pa1\/health-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Leibniz HBI\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T10:39:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/01\/Header_KB_Gesundheitkommunikation_e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/research\\\/pa1\\\/health-communication\\\/\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/research\\\/pa1\\\/health-communication\\\/\",\"name\":\"Health Communication - 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