{"id":10175,"date":"2022-08-31T10:46:37","date_gmt":"2022-08-31T08:46:37","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&#038;p=10175"},"modified":"2026-08-19T10:49:18","modified_gmt":"2026-08-19T08:49:18","slug":"types-of-information-orientation-and-information-levels-among-young-and-old-news-audiences","status":"publish","type":"hbi-publications","link":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/types-of-information-orientation-and-information-levels-among-young-and-old-news-audiences\/","title":{"rendered":"Types of Information Orientation and Information Levels Among Young and Old News Audiences"},"content":{"rendered":"<p class=\"description\"><a href=\"https:\/\/leibniz-hbi.de\/en\/staff\/leonie-wunderlich\" target=\"_blank\" rel=\"noopener\">Leonie Wunderlich<\/a>\u00a0and <a href=\"https:\/\/leibniz-hbi.de\/en\/staff\/sascha-hoelig\" target=\"_blank\" rel=\"noopener\">Dr. Sascha H\u00f6lig<\/a> present the results of the surveys conducted within the framework of the <a href=\"https:\/\/leibniz-hbi.de\/en\/projects\/use-the-news-news-usage-and-news-literacy-in-the-digital-age\">project Use the News<\/a> in their article recently published in the journal <em>Media and Communication<\/em>.<\/p>\n<p>Users can be characterised by a certain pattern of news-related attitudes, the use of sources and their relevance for opinion formation as well as the perceived level of information. Leonie Wunderlich and Sascha H\u00f6lig have examined how these patterns differ between and within three age groups and explore the connection with socio-political knowledge. The results show that not all young people are necessarily less interested and engaged in news and journalism than older people. Rather, it is a combination of interest, use and perceived relevance of journalistic sources that is relevant for positive effects on information status.<\/p>\n<p>The paper is available as an open access publication.<br \/>\n<a href=\"https:\/\/www.cogitatiopress.com\/mediaandcommunication\/article\/view\/5293\">Download the article here (PDF)<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Abstract<\/h2>\n<p>Studies on audiences\u2019 information behavior paint a mixed picture of young and old people\u2019s interests, their involvement with news and information, and the effects news consumption has on their learning. By adapting Giddens\u2019s structuration approach, this study aims to assess audience behavior and its relationship with journalism by comparing the use behavior and attitudes of three age groups \u2013 adolescents, young adults, and adults \u2013 as characterized by distinct media socialization and use patterns. We identify types of information orientation \u2013 that is, a typology of behavior and attitudes towards news and information \u2013 for the examination of news audiences. Based on a representative face-to-face survey (N = 1,508) with German adolescents (14\u201317 years old), young adults (18\u201324 years old), and adults (40\u201353 years old), we identify four types that can be characterized by a certain pattern of news-related attitudes, the use of sources, and their relevance to opinion formation, as well as the perceived information level of participants. We examine how these types of information orientation differ between and among the three age groups and explore their relationship with audiences\u2019 socio-political knowledge. The findings show that not all young people are necessarily less interested and engaged with news and journalism than older people. Moreover, it is a combination of interest with the use and perceived relevance of journalistic sources that is relevant for positive effects on information levels.<\/p>\n<p>Wunderlich, L.; H\u00f6lig, S. (2022): Types of Information Orientation and Information Levels Among Young and Old News Audiences. In: Media and Communication 10\/3. <a href=\"https:\/\/doi.org\/10.17645\/mac.v10i3.5293\">https:\/\/doi.org\/10.17645\/mac.v10i3.5293<\/a><\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398],"class_list":["post-10175","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Types of Information Orientation and Information Levels Among Young and Old News Audiences - Leibniz HBI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/types-of-information-orientation-and-information-levels-among-young-and-old-news-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Information Orientation and Information Levels Among Young and Old News Audiences\" \/>\n<meta property=\"og:description\" content=\"Leonie Wunderlich\u00a0and Dr. Sascha H\u00f6lig present the results of the surveys conducted within the framework of the project Use the News in their article recently published in the journal Media and Communication. 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