{"id":10296,"date":"2023-08-21T12:52:09","date_gmt":"2023-08-21T10:52:09","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&#038;p=10296"},"modified":"2026-08-24T12:54:24","modified_gmt":"2026-08-24T10:54:24","slug":"the-automation-of-communication-as-a-field-of-research-in-media-and-communication-studies","status":"publish","type":"hbi-publications","link":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/the-automation-of-communication-as-a-field-of-research-in-media-and-communication-studies\/","title":{"rendered":"The Automation of Communication as a Field of Research in Media and Communication Studies"},"content":{"rendered":"<p class=\"description\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6439 alignleft\" src=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2025\/09\/ChatGPT-LaMDA-and-the-Hype-Around-Communicative-AI-The-Automation-of-Communication-as-a-Field-of-Research-in-Media-and-Communication-Studies-300x193.jpg\" alt=\"Deckblatt: &quot;ChatGPT, LaMDA, and the Hype Around Communicative AI: The Automation of Communication as a Field of Research in Media and Communication Studies&quot;\" width=\"300\" height=\"193\" srcset=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2025\/09\/ChatGPT-LaMDA-and-the-Hype-Around-Communicative-AI-The-Automation-of-Communication-as-a-Field-of-Research-in-Media-and-Communication-Studies-300x193.jpg 300w, https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2025\/09\/ChatGPT-LaMDA-and-the-Hype-Around-Communicative-AI-The-Automation-of-Communication-as-a-Field-of-Research-in-Media-and-Communication-Studies-768x494.jpg 768w, https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2025\/09\/ChatGPT-LaMDA-and-the-Hype-Around-Communicative-AI-The-Automation-of-Communication-as-a-Field-of-Research-in-Media-and-Communication-Studies.jpg 840w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>This article aims to define the research field of &#8220;automated communication&#8221; more clearly and recommends that we should broaden our view in order to better understand the current changes in the media environment. Instead of focusing on human-machine interaction alone, social communication should be considered in its entirety. The HBI researchers <a href=\"https:\/\/leibniz-hbi.de\/en\/staff\/wiebke-loosen\" target=\"_blank\" rel=\"noopener\">Wiebke Loosen<\/a>, <a href=\"https:\/\/leibniz-hbi.de\/en\/staff\/stephan-dreyer\" target=\"_blank\" rel=\"noopener\">Stephan Dreyer<\/a> and <a href=\"https:\/\/leibniz-hbi.de\/en\/staff\/wolfgang-schulz\" target=\"_blank\" rel=\"noopener\">Wolfgang Schulz<\/a> contributed to the article. It has been published open access in the journal Human-Machine Communication.<\/p>\n<p><a href=\"https:\/\/doi.org\/10.30658\/hmc.6.4\" target=\"_blank\" rel=\"noopener\">You can download the article here<\/a>\n<\/p>\n<h2>Abstract<\/h2>\n<p>The aim of this article is to more precisely define the field of research on the automation of communication, which is still only vaguely discernible. The central thesis argues that to be able to fully grasp the transformation of the media environment associated with the automation of communication, our view must be broadened from a preoccupation with direct interactions between humans and machines to societal communication. This more widely targeted question asks how the dynamics of societal communication change when communicative artificial intelligence\u2014in short: communicative AI\u2014is integrated into aspects of societal communication. To this end, we recommend an approach that follows the tradition of figurational sociology.<\/p>\n<p>Hepp, A.; Loosen, W.; Dreyer, S.; Jarke, J.; Kannengie\u00dfer, S.; Katzenbach, C.; Malaka, R.; Pfadenhauer, M.; Puschmann, C.; Schulz, W. (2023): ChatGPT, LaMDA, and the Hype Around Communicative AI: The Automation of Communication as a Field of Research in Media and Communication Studies. Human-Machine Communication, 6, 41-63. <a href=\"https:\/\/doi.org\/10.30658\/hmc.6.4\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.30658\/hmc.6.4<\/a><\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398],"class_list":["post-10296","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Automation of Communication as a Field of Research in Media and Communication Studies - Leibniz HBI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/the-automation-of-communication-as-a-field-of-research-in-media-and-communication-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Automation of Communication as a Field of Research in Media and Communication Studies\" \/>\n<meta property=\"og:description\" content=\"This article aims to define the research field of &#8220;automated communication&#8221; more clearly and recommends that we should broaden our view in order to better understand the current changes in the media environment. Instead of focusing on human-machine interaction alone, social communication should be considered in its entirety. 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