{"id":9123,"date":"2019-08-13T10:24:20","date_gmt":"2019-08-13T08:24:20","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&p=9123"},"modified":"2026-08-24T10:24:34","modified_gmt":"2026-08-24T08:24:34","slug":"talking-to-people-i-surveys","status":"publish","type":"hbi-publications","link":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/talking-to-people-i-surveys\/","title":{"rendered":"Talking to People I: Surveys"},"content":{"rendered":"

In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. em. Dr. Uwe Hasebrink<\/a> and Dr. Sascha H\u00f6lig<\/a> write about one of the most important tools in communication science: the survey.<\/p>\n

\"Cover\"\u201eWithin the broad repertoire of communication research methods, ‘surveys\u2018 refer to all kinds of standardized interviews with larger samples of individuals in order to make inferences about a specific population (Elmelund-Pr\u00e6stek\u00e6r, Hopmann, & Pedersen, 2017; Fowler, 2009). Thus, with regard to media policy research, surveys can help to assess how members of a social group \u2013 e.g. the general population or specific target groups, journalists, politicians, stakeholders \u2013 perceive the political objectives and instruments.\u201d<\/div>\n

Hasebrink, U; H\u00f6lig, S (2019): Talking to People I: Surveys. In: H. Van den Bulck, M. Puppis, K. Donders, & L. Van Audenhove (eds.): The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan. pp.143-160.<\/p>\n

The entire handbook as well as individual articles are available on the publisher’s website<\/a>.<\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398,408],"class_list":["post-9123","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous","tag-other-publication"],"acf":[],"yoast_head":"\nTalking to People I: Surveys - Leibniz HBI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/talking-to-people-i-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talking to People I: Surveys\" \/>\n<meta property=\"og:description\" content=\"In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. em. 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