{"id":9210,"date":"2021-12-11T10:03:40","date_gmt":"2021-12-11T09:03:40","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&#038;p=9210"},"modified":"2026-08-24T10:03:58","modified_gmt":"2026-08-24T08:03:58","slug":"facebook-and-twitter-use-of-candidates-in-the-2021-federal-election","status":"publish","type":"hbi-publications","link":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/facebook-and-twitter-use-of-candidates-in-the-2021-federal-election\/","title":{"rendered":"Facebook and Twitter Use of Candidates in the 2021 Federal Election"},"content":{"rendered":"<p class=\"description\">In the current issue of &#8220;Media Perspektiven&#8221;, <a href=\"https:\/\/newws.leibniz-hbi.de\/en\/employee\/jan-hinrik-schmidt\/\" target=\"_blank\" rel=\"noopener\">PD Dr. Jan-Hinrik Schmidt<\/a> describes how the candidates for the 2021 Bundestag election used social media.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9209 alignleft\" src=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2026\/08\/26-08-03-Facebook-und-Twitter-Nutzung-der-Kandidierenden-zur-Bundestagswahl-2021-JHS-300x193.png\" alt=\"Cover\" width=\"300\" height=\"193\" srcset=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2026\/08\/26-08-03-Facebook-und-Twitter-Nutzung-der-Kandidierenden-zur-Bundestagswahl-2021-JHS-300x193.png 300w, https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2026\/08\/26-08-03-Facebook-und-Twitter-Nutzung-der-Kandidierenden-zur-Bundestagswahl-2021-JHS-768x494.png 768w, https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2026\/08\/26-08-03-Facebook-und-Twitter-Nutzung-der-Kandidierenden-zur-Bundestagswahl-2021-JHS.png 840w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Most important findings<\/h2>\n<ul>\n<li>In the 2021 federal election, candidates significantly expanded their social media activities compared to the election in 2017<\/li>\n<li>Facebook is still more widespread among candidates than Twitter<\/li>\n<li>Elected representatives are more active than other candidates<\/li>\n<li>Most social media activities took place just before the election.<\/li>\n<li>In particular, newly elected or first-time MPs were able to increase their reach on Facebook and Twitter.<\/li>\n<\/ul>\n<p>Facebook and Twitter Use of Candidates in the 2021 Federal Election. Distribution, Activity and Sources of Information. In: Media Perspektiven 12\/2021, pp. 639-653. Available online:<\/p>\n<p><a href=\"https:\/\/old.hans-bredow-institut.de\/uploads\/media\/default\/cms\/media\/334e94y_2112_Schmidt.pdf\">Schmidt, Jan-Hinrik (2022): Facebook- und Twitter-Nutzung der Kandidierenden zur Bundestagswahl 2021. Verbreitung, Aktivit\u00e4t und Informationsquellen [Facebook and Twitter Use of Candidates in the 2021 Federal Election]. In: Media Perspektiven 12\/2021, pp. 639-653. Available online. <\/a><\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398],"class_list":["post-9210","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook and Twitter Use of Candidates in the 2021 Federal Election - Leibniz HBI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/facebook-and-twitter-use-of-candidates-in-the-2021-federal-election\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook and Twitter Use of Candidates in the 2021 Federal Election\" \/>\n<meta property=\"og:description\" content=\"In the current issue of &#8220;Media Perspektiven&#8221;, PD Dr. Jan-Hinrik Schmidt describes how the candidates for the 2021 Bundestag election used social media. Most important findings In the 2021 federal election, candidates significantly expanded their social media activities compared to the election in 2017 Facebook is still more widespread among candidates than Twitter Elected representatives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/facebook-and-twitter-use-of-candidates-in-the-2021-federal-election\/\" \/>\n<meta property=\"og:site_name\" content=\"Leibniz HBI\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T08:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/facebook-and-twitter-use-of-candidates-in-the-2021-federal-election\\\/\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/facebook-and-twitter-use-of-candidates-in-the-2021-federal-election\\\/\",\"name\":\"Facebook and Twitter Use of Candidates in the 2021 Federal Election - 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