{"id":9554,"date":"2019-08-20T16:01:05","date_gmt":"2019-08-20T14:01:05","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&p=9554"},"modified":"2026-08-06T16:01:20","modified_gmt":"2026-08-06T14:01:20","slug":"how-an-online-order-fights-fragmentation","status":"publish","type":"hbi-publications","link":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/","title":{"rendered":"How an Online Order Fights Fragmentation"},"content":{"rendered":"

\"PortraitThe Internet will not fall apart. While centrifugal forces contribute to the emergence of normative froth, friction, and fractures, the Internet\u2019s technical invariants exert defragmenting forces. But that is not all. As Dr. Matthias C. Kettemann<\/a> explains in the Digital Society Blog, a normative shift has taken place on the Internet, leading to the emergence of a normative order for the Internet.<\/p>\n

Kettemann, M. C. (2019): How an Online Order Fights Fragmentation. In: Wissenschaftsblog des Humboldt-Instituts f\u00fcr Internet und Gesellschaft (HIIG) – Digital Society Blog. https:\/\/www.hiig.de\/en\/mit-normen-gegen-internet-fragmentierung\/<\/a><\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398],"class_list":["post-9554","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous"],"acf":[],"yoast_head":"\nHow an Online Order Fights Fragmentation - Leibniz HBI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an Online Order Fights Fragmentation\" \/>\n<meta property=\"og:description\" content=\"The Internet will not fall apart. While centrifugal forces contribute to the emergence of normative froth, friction, and fractures, the Internet\u2019s technical invariants exert defragmenting forces. But that is not all. As Dr. Matthias C. Kettemann explains in the Digital Society Blog, a normative shift has taken place on the Internet, leading to the emergence […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Leibniz HBI\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T14:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/\",\"name\":\"How an Online Order Fights Fragmentation - Leibniz HBI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header-Publikationen_e.jpg\",\"datePublished\":\"2019-08-20T14:01:05+00:00\",\"dateModified\":\"2026-08-06T14:01:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header-Publikationen_e.jpg\",\"contentUrl\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header-Publikationen_e.jpg\",\"width\":1380,\"height\":400,\"caption\":\"flying book with open pages in front of a blue sky\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/hbi-publications\\\/how-an-online-order-fights-fragmentation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How an Online Order Fights Fragmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/\",\"name\":\"Leibniz HBI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#organization\",\"name\":\"Leibniz HBI\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/HBI_Logo-Kopie-2.png\",\"contentUrl\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/HBI_Logo-Kopie-2.png\",\"width\":462,\"height\":123,\"caption\":\"Leibniz HBI\"},\"image\":{\"@id\":\"https:\\\/\\\/newws.leibniz-hbi.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How an Online Order Fights Fragmentation - Leibniz HBI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/","og_locale":"en_US","og_type":"article","og_title":"How an Online Order Fights Fragmentation","og_description":"The Internet will not fall apart. While centrifugal forces contribute to the emergence of normative froth, friction, and fractures, the Internet\u2019s technical invariants exert defragmenting forces. But that is not all. As Dr. Matthias C. Kettemann explains in the Digital Society Blog, a normative shift has taken place on the Internet, leading to the emergence […]","og_url":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/","og_site_name":"Leibniz HBI","article_modified_time":"2026-08-06T14:01:20+00:00","og_image":[{"width":1380,"height":400,"url":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/","url":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/","name":"How an Online Order Fights Fragmentation - Leibniz HBI","isPartOf":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/#primaryimage"},"image":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg","datePublished":"2019-08-20T14:01:05+00:00","dateModified":"2026-08-06T14:01:20+00:00","breadcrumb":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/#primaryimage","url":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg","contentUrl":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg","width":1380,"height":400,"caption":"flying book with open pages in front of a blue sky"},{"@type":"BreadcrumbList","@id":"https:\/\/newws.leibniz-hbi.de\/en\/hbi-publications\/how-an-online-order-fights-fragmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/newws.leibniz-hbi.de\/en\/"},{"@type":"ListItem","position":2,"name":"How an Online Order Fights Fragmentation"}]},{"@type":"WebSite","@id":"https:\/\/newws.leibniz-hbi.de\/en\/#website","url":"https:\/\/newws.leibniz-hbi.de\/en\/","name":"Leibniz HBI","description":"","publisher":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newws.leibniz-hbi.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newws.leibniz-hbi.de\/en\/#organization","name":"Leibniz HBI","url":"https:\/\/newws.leibniz-hbi.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newws.leibniz-hbi.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/01\/HBI_Logo-Kopie-2.png","contentUrl":"https:\/\/newws.leibniz-hbi.de\/wp-content\/uploads\/2024\/01\/HBI_Logo-Kopie-2.png","width":462,"height":123,"caption":"Leibniz HBI"},"image":{"@id":"https:\/\/newws.leibniz-hbi.de\/en\/#\/schema\/logo\/image\/"}}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/hbi-publications\/9554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/hbi-publications"}],"about":[{"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/types\/hbi-publications"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/media\/2433"}],"wp:attachment":[{"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/media?parent=9554"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newws.leibniz-hbi.de\/en\/wp-json\/wp\/v2\/tags?post=9554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}