Program Area 1 Social Functions of Communication and Media

Communication and media are indispensable elements of society and interact with it: Only through communication can people form relationships with one another, and only through media can they maintain this communication across spatial or temporal distances and include groups of varying sizes. When communication practices or media structures and logics change, this therefore has a direct impact on our social interactions. At the same time, changes in media and communication are themselves always the result of social negotiation and social conditions.

The program area “Social Functions of Communication and Media” examines the conditions, processes, structures, and consequences of this interrelationship:

  • How and when do communication and media promote individual and societal processes of orientation, opinion formation, and understanding?
  • Where and why are communication and media, in their current form, obstructive or even dysfunctional for these processes?
  • How do they affect individual awareness and shared knowledge, identity formation and cultural memory, collective decision-making, and democratic cohesion?
  • And which societal notions, norms, interests, and constellations of actors shape the development of media offerings and communication technologies?

The program area comprises six research groups, each representing a different approach to these questions. They examine the functions of communication and media in society from various perspectives, taking an interdisciplinary and methodologically diverse approach, and frequently adopting a long-term (historical) perspective while focusing on moments of transformation. Working both individually and collaboratively, they address key scholarly questions and provide society with guidance in times of rapid change and multiple crises.

The following six research groups operate within Program Area 1:

Overview

Last update: 24.09.2026

Research Groups

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Growing Up in Digital Media Environments

The research group “Growing Up in Digital Media Environments” focuses on the role digital media play in guiding adolescents and on how trust in providers, services, and information is changing, particularly as AI-supported systems continue to evolve.

Stethoskop liegt auf Smartphone.

Health Communication

The “Health Communication” research group focuses on changes in health-related communication processes in the context of ongoing digital transformations.

Media History

The Media History Research Group examines the role of communication and media in social and societal processes—both as communication in the past and as communication about the past.

Ein Labor-Reagenzglas mit drei bunten Glasröhrchen steht auf gelben Tablett auf hellblauem Grund

Media Research Methods Lab

The Media Research Methods Lab (MRML) supports the use of computer-based methods both within and outside the HBI through collaborative projects, its own research on research methods, and the collection, processing, and provision of datasets.

Eine Reihe von Menschen blickt auf ihr Handy

Media Use and Its Societal Effects

The research group “Media Use and Its Societal Effects” examines how people use news and other information-related content, how these practices are changing in the wake of technological and social shifts, and what effects this has on individuals, the public, and democratic societies

Mit Dall-E generierte Illustration eines Newsrooms, den ein Roboter und ein Mensch betreten

Transformation of Journalism and the Public Sphere

The research group “Transformation of Journalism and the Public Sphere” examines the transformation of journalism and the public sphere through an empirical and theory-driven approach—in part to understand what this means for democratic cohesion.

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